You might have missed the biggest news this week. The color gurus, The Pantone Color Institute in New Jersey for the first time has chosen two colors for the color of the year for 2016! If that is not controversial enough, wait until you see the colors, Serenity and Rose Quartz. Also known as baby blue and baby pink.
According to Pantone, 2016's combination is "a harmonious pairing of inviting shades that embody a mind-set of tranquility and inner peace. As consumers seek mindfulness and well-being as an antidote to the stress of modern day lives, welcoming colors that psychologically fulfil the yearning for reassurance and security are becoming more prominent. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure."
This all seems very silly until you realize it influences products from “Rose Quartz” KitchenAid mixers to available plants at the gardening center. Katie Rotella, Public Relations Manager at Ball Horticultural Company, recommends “Forming a retail display around Pantone Colors of the Year to build excitement and educate the gardener on the latest trends in fashion, flowers, and home décor.” Cosmetics and fashion seem to follow the color trends the closest. Sephora is trying to convince us that we will all look good in their new Serenity blue lipstick.
Some decades are known for their color trends. My 1960’s childhood home had fashionable turquoise appliances that looked so dated in the seventies when avocado and goldenrod were all the rage. Which is a good lesson in what products should have trendy color and what is going to look dated in just a few years. So when you see me with blue lips, I am not cold - just au courant.